Our Product Selection

At Leticia Hair & Beauty we feature vegan and cruelty-free products in our quality hair and beauty services.

Our friendly staff will gladly advise you on beauty and personal care products that
nurture your body and the earth.

DAVINES A NEW COLOUR

A New Colour is Davines’ ammonia-free permanent colouring system, designed and formulated to offer total coverage and perfect lifting.

For this line, we drew inspiration from the world of nature, specifically the expressive range of light, shapes and colours seen in insects. A New Colour is ammonia-free, extremely versatile and complete in order to turn colour into endless creative possibilities — the ideal instrument for a hair colourist.

DAVINES VIEW

View is the new tone-on-tone colour line with acidic pH that offers extraordinary shine and fullness to the hair.

It’s formulated respecting the environment, with 88% to 93% natural origin ingredients and 95% to 99% biodegradable ones.

40 NUANCES AND 1 GLOSS
- Does not modify natural melanins
- Vanishes in 15-20 washes
- Covers up to 50% of white hair

DAVINES MASK with VIBRACHROM™ 

Mask with Vibrachrom™ is an innovative permanent cream-based colouring system using technology that is unprecedented in the beauty industry.

It allows superior, uniform colour penetration into the hair’s structure, offers extra shine, a high conditioning effect and outstanding duration of the colour.

DAVINES FINEST PIGMENTS

Finest Pigments is an ammonia-free direct colouring system formulated with natural pigments and ingredients of up to 98% natural origin.

This is a gentle and natural colouring system that is quick and easy to use: the formulas are used directly on the hair, with no need for activators. The range includes 14 shades that can be mixed together as desired, as well as Finest Gloss.

The natural pigments used are derived from ingredients such as ginger and saffron (which enhance golden reflects), lycopene from tomatoes (which intensifies red and copper reflects), and Indian Walnut (which enhances darker reflects and protects the hair structure).

And aside from the pigments, other raw materials selected during the formulation —like rose oil and cellulose—are also of natural origin.

DAVINES ACTIVATOR FORCE

Activator is a crossover range of activators to use with Mask With Vibrachrom colouring systems.

It is a creamy emulsion of hydrogen peroxide available in 5 vol (1,5%), 10 vol (3%), 20 vol (6%), 30 vol (9%) and 40 vol (12%).

EFFECTIVE FORMULAS

The formulas are well-balanced and guarantee high penetration of colour into the hair for a long-lasting effect.

This means healthy and shiny hair — the emollient and protective agents in the formulas leave hair soft and shiny after use.

DAVINES THE CENTURY OF LIGHT

The Century of Light is Davines’ new premium bleaching system, formulated to respect and protect hair during any lightening technique.

The Century of Light is versatile and extremely easy to use and offers colourists partial or total lightening services, freehand techniques and on-scalp applications.

For clients concerned about potential damage from lightening service, The Century of Light is an exciting choice: the formula uses a range of rich ingredients and a unique Hair Protective Booster to ensure your hair is freshly lightened and healthy.

Beauty

We are now stocking in the Salon a range of Ulta3 lipsticks to keep your lips hydrated and kissable! Why do we love them?

• Super hydrating

• Rich colour pigment

• Cruelty free

• Paraben free

• Sulfate free

Davines

Based in Parma Italy, Davines started as a research laboratory, producing high-quality boutique hair and skin products for renowned cosmetics companies worldwide before creating their own brand of Davines hair care products exclusively for salons.

Since the beginning, Davines has focused on crafting products and projects for our world that express a thoughtful balance of substance and style, nature and science, people and spirit.

The LOVE / curl Collection

The MOMO Collection

The LOVE Collection

The MINU Collection

The NOUNOU Collection

The DEDE Collection

The SOLU Collection

The MELU Collection

The VOLU Collection

The Circle Chronicles

The Circle Chronicles are a hair masking experience made for modern living. The 7 unique hair masks in The Circle Chronicles line deliver fast and targeted results — covering every need from deep nourishment with The Renaissance Circle, to detoxifying power with The Purity Circle.

ALCHEMIC SYSTEM

Alchemic is a system of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic colour. This is a non-permanent colour that gives you free rein to experiment without worrying about long-term effects. These tones can be creatively mixed together, or used separately to maintain and enhance natural and cosmetic colour.

NATURALTECH

Naturaltech is a complete program that targets hair and scalp problems while bridging sustainable beauty practices with cutting edge technology.

Whether you're dealing with an excessively oily scalp or hormonal hair loss, the families of Naturaltech have been formulated to prevent and resolve the most common skin and hair conditions.

Your Hair Assistant

Your Hair Assistant is designed to be used as a regimen: each product prepares your hair for the next, boosting the results of the previous one. These products focus on helping you cover the essentials of a perfect blow out: heat protection, a shorter drying time, and sleek, frizz-free hair. Starting with the Your Hair Assistant Prep Shampoo and ending with the Perfecting Hair Spray, this family of products and tools let you express yourself through your styling skills.

OI - Absolute Beauty

Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily hair care routine with both an anti-aging hand cream and moisturising body wash.

Liquid Spell

A transformative liquid-to-foam elixir that repairs mildly damaged and lackluster hair, providing instant softness and vitality.

More Inside

More Inside is a range of versatile, essential styling products for every kind of look.

Designed to either be used on their own or layered together, they are all formulated to enhance styling and finishing performance. No matter which products you use, the result is defined, bouncy hair, with minimum product residue.

Pure Hair Care

Pure hair care is infused with an exclusive blend of Shea Butter and Argan Oil to rejuvenate any hair type.

Selective treatment oils, Marula, Mongongo, Kalahari and Sunflower are chosen for their unique healing properties targeting specific hair types.

The exclusive ‘Pure Complex’ repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.

Pure hair care is sulphate free and paraben free to reduce episodes of irritation, redness, itchiness and flaky scalp.